Previous work

Ford GT

Ford’s GT is a supercar and the pinnacle of Ford engineering. Leading the design of the interior digital interfaces was an amazing experience.

In my capacity as Design Director for Conjure, a digital design studio, I led a year-long design project for Ford. Designing every screen, display and digital interface inside Ford’s legendary GT supercar. Every pixel had to match the car’s performance.

Rear view of a white sports car with a large rear wing, circular taillights, and a Michigan license plate, parked on a racing track at sunset with mountains in the background.
Close-up of a modern car's digital dashboard and steering wheel, viewed from outside the driver side window.

Outcomes

Working to a tight deadline and quite strict technical limitations, the design and development team successfully delivered on time, meeting the client’s objectives.

  • I led the design team to deliver a best-in-class solution for one of the world’s leading automotive companies and an iconic GT car.

  • We worked very closely with the Ford Performance Team, including weekly collaborative design sessions. This was a strategic approach to speed up design decisions, with the tight timeline of the project.

“The team’s creativity, attention to detail and understanding of our brand have put the GT at the forefront of the Supercar HMI game.”
— Nick Terzes, Engineering Supervisor, Ford