Recent work

Beach Creative

I worked with Beach Creative, a local Community Interest Company (CIC) in Herne Bay, to redesign their website, improve content publishing and event promotion.

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Previous work

The experience behind the studio.

Before I set up Wilren Studio, I spent over twenty years designing digital experiences for some of the world’s most demanding clients — Rolls-Royce, Ford, Ferrari, the Financial Times and Which, among many others. Below are some examples of previous work.

Rolls-Royce

Working with the design agency Candyspace, I led the discovery and UX design for a project to redesign digital services for one of the world’s most iconic engineering brands — making complex global operations feel seamless for the customers and support teams who rely on them every day.

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Ford GT

Rear view of a white sports car with a large rear wing, round tail lights, and dual exhausts, on a race track at sunset.

In my capacity as Design Director for Conjure, a digital design studio, I led a year-long design project for Ford.

Designing every screen, display and digital interface inside Ford’s legendary GT supercar. Every pixel had to match the car’s performance.

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Which?

Infographic titled 'Winter Experience Design' showing steps of a project with icons and brief descriptions: 1. Brief, 2. Target audience, 3. Research, 4. Design sprint, 5. Ideas, 6. Future experience map, 7. Final insights, with a red 'Which?' logo in the bottom right corner.

Helping one of the UK’s most trusted consumer brands understand what their customers really needed — then redesigning their experience around those insights. I helped Which? to better understand and improve their service to customers.

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Financial Times

Leading product design for internal, editorial systems at the Financial Times — helping one of the world’s most respected news organisations work smarter and serve its readers better.

I also led a comprehensive review of the FT’s suite of email newsletters, redesigned them, and made it easier for editors to create and edit their content.

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Other past clients

I’ve worked with the following brands:

Unilever, Ferrari, The Economist, Jaguar Land Rover, Findmypast, Rolls-Royce, Which?, Nespresso, Ford, Vitality, Tate Galleries, Lloyds Bank, Intel, Motorola, Kraft, Lynx, AOL, Financial Times, Vodafone, VW, Microsoft, Bacardi, Mini and Alfa Romeo, as well as a few early stage startups.

If you’d like to know more about my experience and how I might be able to help you create better impact with with low budgets, please get in touch to see how I could help you.

  • "Will is an obvious creative talent but in addition he brings an invaluable focus and clarity to the entire product workflow"

    —Anup Prewal, Chief Data Officer at DC Thomson

  • "Will has a rare creative talent, not only to come up with the vision but also to get teams to realise it to full effect."

    —Neil Deakin, Conversational AI expert

  • "Highy talented individual, whom I had the pleasure to work alongside within one of the most highly regarded creative departments in the industry."

    —Fenton Butcher, Experience, Service & Product Design Lead

  • "Will was great fun to work with on Wall's global account and our award winning smile activated vending machine! Hope we get to work together again."

    —Greg Boullin, SVP Experience & Innovation at Mastercard

  • "Will appears to have the innate ability to understand rapidly the engagement required at a creative and dialogue level to deliver against client aims and goals."

    —Richard Conyard, Owner at Think Play Solve

  • "Will was a pleasure to work with and made a long-lasting impact here. I wouldn’t hesitate to recommend him."

    —Alice Deighton, Events Coordinator, Beach Creative