Recent work

Joel Langer Driving

I worked with Joel Langer, a DVSA approved driving instructor covering Faversham, Whitstable, Herne Bay and Canterbury, to design and build his website.

I also wrote the copy and gathered reviews from his past students. Since the new site went live, Joel has seen a 60% increase in bookings.

Services page of the Joel Langer Driving website, showing lesson types for beginners, nervous drivers and test preparation
Services page of the Joel Langer Driving website, showing lesson types for beginners, nervous drivers and test preparation
Testimonials section of the Pass Driving School website, with students who passed their test in Faversham, Whitstable and Herne Bay
Testimonials section of the Pass Driving School website, with students who passed their test in Faversham, Whitstable and Herne Bay
Joel Langer Driving website on mobile, designed by Wilren Studio, showing the instructor profile, lessons and reviews
Joel Langer Driving website on mobile, designed by Wilren Studio, showing the instructor profile, lessons and reviews
Homepage of the Joel Langer Driving website, a driving instructor in Herne Bay, designed by Wilren Studio
Homepage of the Joel Langer Driving website, a driving instructor in Herne Bay, designed by Wilren Studio

Services Provided

Website, copy and research

A website, copy and reviews that work together, so learners can see what Joel offers, read what past students say and get in touch, all in one place.

Website design. A new Wix website built around what learners want to know: what Joel teaches, where he covers, what it costs and how to book. Designed to work well on a phone, where most learners will find him.

Copywriting. Copy across the site, including descriptions for each type of lesson, from beginner and refresher to motorway driving and test preparation, plus lessons for nervous drivers and learners with ASD, ADHD or dyspraxia. Written to sound like Joel: calm, friendly and to the point.

Research. Tracking down and gathering reviews from Joel’s past students, so the site launched with plenty of honest feedback from people he’s taught.